Neuwave Labs

The Genesis

When necessity meets opportunity

Neuwave Labs started as a necessity and evolved into a philosophy about how generalists can create value in the age of AI.

Back in late 2022, I was deep into CineTokens and starting to think about Meeval, but I had a practical problem: I needed revenue to fund my bigger ambitions. I'd built up skills across design, development, strategy, and systems thinking, but I needed a way to monetize that knowledge while maintaining flexibility for my other ventures.

The initial solution was straightforward. Start a Webflow website agency. I had the skills, the YE Stack network provided great referrals, and beautiful websites were something businesses always needed. It felt like the perfect part-time hustle to bootstrap everything else I wanted to build.

Those early projects were exactly what you'd expect: Webflow websites, some Shopify stores, clean designs for businesses that needed an online presence. Nothing revolutionary, but solid work that paid the bills and kept me connected to the practical side of building digital experiences.

The Pattern Recognition

Seeing what's really broken

But as I worked with more clients, I started noticing patterns that went way beyond website design.

These mid-market companies (usually in that $5-15M ARR range) were dealing with the same fundamental problems over and over again. Their sales teams weren't talking to marketing. Operations had no idea what sales had promised customers. They were using 20+ different tools that didn't communicate with each other. Decisions were being made reactively, often 30-60 days too late. Most of their employees were spending 60% of their time on repetitive tasks that could be automated.

These weren't technical problems. They were orchestration problems. These companies had all the tools they needed, but no system for making those tools work together intelligently.

That's when Neuwave evolved from a website agency into something much more interesting: Business Intelligence Orchestration. Instead of just building beautiful interfaces, we started building the invisible systems that make companies run like clockwork.

The Generalist Advantage

When breadth becomes the product

The transformation aligned perfectly with my generalist background. My understanding of the product landscape globally (from constantly experimenting with new tools), my knowledge of business strategy and tactics, my experience with productivity systems, and my recent deep dive into AI advancements. Suddenly all of that breadth became incredibly valuable for solving these orchestration challenges.

The solution we developed creates what I call a "digital nervous system" for businesses. Every tool talks to every other tool. AI agents make thousands of micro-decisions daily. Departments work in perfect synchronization. Systems self-improve based on outcomes. The business literally runs 24/7, even while leadership sleeps.

What makes this possible now is the convergence of several factors: AI models like GPT-4 and Claude are accessible via API, the average small business uses 40+ tools that need orchestration, costs have plummeted (what cost $1M five years ago now costs $2K/month), and competitive pressure means automation has become necessity, not luxury.

The most satisfying part is seeing how this approach amplifies human creativity instead of replacing it. When you eliminate 50% of manual tasks within 30 days, people suddenly have bandwidth to focus on strategic work, creative problem-solving, and building relationships. The mundane work that drains energy gets handled by systems, while humans do what only humans can do.

The Strategic Purpose

Bootstrap engine, not destination

But here's the thing about Neuwave. It's intentionally not my priority. It operates on an as-needed basis because I'm building bigger things. It's my bootstrapping vehicle, designed to fund and support my other ventures without becoming a distraction from them.

The business model validates something important about the generalist approach: when you understand multiple domains deeply enough, you can create value at the intersections that specialists miss. The companies I help don't need another developer or another strategist. They need someone who understands how all the pieces fit together and can build systems that make those pieces work in harmony.

I started Neuwave alone and still mostly operate solo, though I sometimes bring in other resources for larger projects. Consultations I lead personally because it's my domain. Understanding how businesses work across multiple functions is the core value I provide.

The name "Neuwave" captures exactly what we're riding: the new wave of doing business. "Neu" is French for new, and we're building for this new era where AI fundamentally changes how work gets done and how companies operate.

Currently, I only take on projects when they align with my broader goals or when they're particularly interesting from a systems perspective. Unless I find someone willing to take up operations, Neuwave will continue operating this way as a proving ground for ideas and a revenue engine for bigger ambitions.

What Neuwave taught me is that generalists can create sustainable businesses by focusing on problems that require breadth rather than depth. Most business problems aren't technical. They're orchestration problems that require understanding how multiple systems, people, and processes can work together effectively.